Bloom.

Bloom is a concept study for a botanical skincare range. The design problem was a familiar tension: botanical brands drift toward the soft and the generic. I wanted warmth without nostalgia, and a shelf presence built on contrast.

Three offset circles form the core mark. Their overprints behave like translucent pigments, producing a different third colour in every application.

Define a brand direction that feels botanical without cliché, works across cartons, labels and digital, and can be produced in a small batch with two spot colours.

Risograph logic translated into packaging: two translucent inks, generous unprinted paper, and a strict baseline grid that keeps the softness disciplined.

Material studies came first — overprinted ink swatches on uncoated stock. I then built the mark and grid, tested dielines at 1:1, and designed a label system that keeps the product name legible at 40 mm.

An identity direction, three carton dielines, a label family, a two-colour print specification, and a small set of social templates.