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Poster & Campaign2025

Monolith.

A poster series for a fictional architecture lecture programme — one form, many voices.

Year
2025
Discipline
Poster & Campaign
Client
Self-initiated concept study
Monolith — rule field

Monolith — rule field

01The project

Monolith is a self-initiated poster series for a fictional lecture programme on architecture and public space. The constraint was radical: one circle, one rule field, and whatever the content demands.

Across the series the circle moves, scales and gets interrupted, but the surrounding rule field stays fixed — a visual constant that makes the series recognisable at a distance.

02Objectives

Create a series that reads as one family while giving each lecture its own character; keep production to a single pass on a two-colour press.

03Creative concept

The rule field is the city grid; the circle is the building. Their relationship changes with each lecture, and that relationship is the poster.

04Design process

I set a fixed 12-step rule field and varied only three parameters — circle position, circle scale and rule interruption. Thirty-two variations were printed and reviewed; the final eight became the series.

05Final solution

Eight A1 posters, a programme cover and a signage strip, all built from the same rule set.

06Outcome

A coherent eight-poster series. Concept study only.

✳ Selected visuals

3 images

Monolith — monolith artwork
Key visual01
Monolith — paper cuts artwork
Applied composition02
Monolith — field notes artwork
Detail study03

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