Digital Design2024
Spectrum.
A digital identity for a fictional design conference, from badge to broadcast package.
- Year
- 2024
- Discipline
- Digital Design
- Client
- Self-initiated concept study
1009439704172753381
01The project
Spectrum is a self-initiated digital identity for a fictional conference about colour and perception. The identity is built around a single eclipse motif that shifts hue as it moves through the programme.
The project covers the website landing page, badge system, speaker templates and a short broadcast opener.
02Objectives
Give a conference a digital presence that feels like an exhibition, not an event brochure; unify web, print and motion under one rule.
03Creative concept
An eclipse is a machine for reading contrast. Each programme track owns a phase of the eclipse, so the identity system doubles as navigation.
04Design process
Wireframes and motion tests ran in parallel. I built a small set of identity tokens (colour phases, type scale, radius rules) and then applied them to web, badge and motion layouts.
05Final solution
A responsive landing page concept, badge family, speaker card system, and a 12-second broadcast opener.
06Outcome
A complete digital identity concept with responsive layouts and a motion package.
✳ Selected visuals
3 images
Next project
Paper Cuts
✳ More projects
All work
Signal / Atlas
An interface study for a visual research archive — dense information, calm navigation.
Field Notes
A modular identity for a field-research journal, built from a single dot grid and a strict typographic spine.
Bloom
Packaging and identity direction for a fictional botanical skincare line — soft forms held together by a hard grid.